Use custom messages to maximize Facebook engagement
With the release of FanTools 2.0 we introduced the ability to customize the promotion notifications that are sent to Facebook, Twitter, E-mail and SMS. In particular, taking advantage of the Facebook...
View ArticleSocial Media Marketing, Getting Started on Facebook
Many people have been on Facebook for a long time, or have had a business page on Facebook. The difference of being on Facebook and utilizing Facebook is where people get caught up. Social Media...
View ArticleNew Year, New Social Promotions
We hope you had an enjoyable and profitable holiday season, both personally and professionally! As they say, there’s no rest for the wicked. Lots of offers expired as 2011 came to an end, so now it’s...
View ArticleSocial Media ROI for Small Businesses, Tie Content Marketing with Social...
Looking for a foolproof way to measure ROI of your social media efforts? Read on to find out how to get the biggest bang for your social media buck. At Four51, commerce is in our veins. Whether it’s...
View ArticleHow to decide whether “daily deal” sites are right for you via The Business...
Originally published in The Business Journals by Linda Bryant. Many industry experts say daily deal websites such as Groupon and Living Social will continue to grow as long as Americans are focused...
View ArticleAlternatives To Daily Deal Sites, Do It Yourself.
Daily Deal Sites have been making headlines for almost two years now. However, in 2012 it may not be the case. Is 2012 the year of decline for daily deal sites? Marcia Kaplan points the brutal...
View ArticleAll I Really Need To Know About Social Media Marketing I Learned In High...
Originally published as Four51 contributing content to Business2Community. Back in the 1980s, Roger Fulghum inked All I Really Need To Know I Learned in Kindergarten. Do you remember reading it? It was...
View ArticleSocial Media Marketing | Taking The Confusion Out Of A Social Media Calendar
A quick Google search on social media marketing will leave even the novice social marketer with a very prominent and common theme across all the social media success stories: you need to have a plan....
View ArticleFacebook Timeline Tips and Tricks
The Facebook Timeline isn’t necessarily “new” anymore, but there is still life in sharing some of the latest ideas that I’ve seen socially savvy companies incorporate into their strategy. But, before...
View ArticleSocial Media Olympics | The event? Going Local.
It was inevitable. A social media topical blog themed in honor of the Olympics. Cheesy yes? Informative? Always. It’s been over a year since Facebook’s VP of Global Marketing Solutions boldly announced...
View ArticleLocal Social Media Marketing Strategy | Tackling The Challenge For The...
Originally published on Social Media Explorer. Four51, makers of FanTools, has joined the roster of sponsors at Explore Minneapolis. FanTools is a managed services and technology solution for...
View ArticleIn Social Media Land, Content is King. You Must Establish Trust
There are mountains of blogs out there. But how can you make yours center stage while competing in the vast social media blog world? There are a lot of factors that contribute to how to create a...
View ArticleAmp up your social media marketing by empowering your local channel
Connect the dots between enterprise marketing, planning, strategy and content with your local business’ reach, relationships and trust. Is your social media strategy local? It should be, this ebook...
View ArticleAfter the Show: Social Media Explorer’s Explore Minneapolis
Explore Minneapolis was an absolute success!! FanTools was a proud sponsor, and we were lucky to have been part of such a groundbreaking group of professionals and businesses. This fast paced, two-day...
View ArticleResources And Time Still Big Hurdles In Localized Social Media Adoption For...
Only 24% of small businesses and 33% of medium-sized businesses use social media in a strategic way. That’s according to a new report from E-Marketer. The low number isn’t all that startling...
View Article10 Tips To Maximize Reach Of Your Facebook Contest
This is a Guest post to the Four51 blog. A simple Facebook contest can increase your fan base very rapidly and jump start your social media presence with minimal effort. This is a great way to get...
View Article5 Reasons Franchise Social Media Strategy Needs To Be Local
Distributed marketing in a franchise system can benefit from a localized social media strategy. Here are 4 reasons a franchise should leverage a local versus a corporate strategy when approaching...
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