Facebook Social Plug-ins & The Marketer’s Plight
Unless you think 400 million (and growing) deluded people are wrong to have joined an online community called Facebook, you should pay attention to what Facebook says the future will look like....
View ArticleMost Frequent Mistakes Businesses Make on Facebook
The folks at HubSpot recently hosted a Q&A webcast called Facebook Page Marketing 2011. (The distinguished panelists are noted below.) Right out of the gate the panel was asked What Are the Most...
View ArticleFacebook Questions
I have a question about Facebook Questions. Where is the data? Granted, it is soooooooooo typical of Facebook not to provide Marketers with depths of data. The closest we get is Facebook Insights. But...
View ArticleSocial Marketing Packs a Punch at Punch
This is a bona fide trend. More spending on social, less on traditional marketing tactics. Punch Pizza explains its thinking in the email below. [Boldface added] We are moving all marketing this yr...
View ArticleNon-Profits Can Profit from FanTools
The National MS Society, Minnesota Chapter has deployed Four51’s FanTools on several of its Facebook pages. The Minnesota Chapter’s first SmartDeal offers $10 off registration for the Bike MS Allianz...
View ArticleHow to Address The Top Social Media Concerns
Informative post from FanTools customer Wise, a leading trade manufacturer providing business forms, commercial printing, document services, and marketing services for resale only. Wise is preparing...
View ArticleSocial Media Turns Tie Games Into Brand Wins
For you sales pros out there, a question. Is it easier to sell to a successful company or a struggling one? Some would say that problem tends to focus the mind and spur people to action. That’s true....
View ArticleWhen To Talk To Your Facebook Fans
Facebook is used actively 24 hours a day, 7 days a week by your fans. As a brand on Facebook, it is your job to provide good content to the fans. But when you choose to provide content has a …...
View ArticleHolding Hands and Pointing Fingers
If I asked you to logon to your personal Facebook account right now, look up “Four51 FanTools” and “Like” the page, would you do it? Probably not because you don’t have any reason to. You have...
View ArticleTurn ‘Likes’ Into ‘Loyalty’
I’m sure you’ve heard the buzz, Fan Acquisition, in the race for those ‘Likes’ on a brand’s Facebook Page. Well, just getting ‘Likes’ doesn’t mean you’ve hit your target. As Debra Aho Williamson in...
View ArticlePut Those Precious Email Addresses to Work!
For years we’ve told clients to cultivate an opt-in email list. And so they did, and then along comes social media. Where does that leave email marketing? On the outside looking in, wearing a scarlet...
View ArticleThe Secret of QR Codes
We have all seen the little square pixeled codes on products, billboards, or in-store signage. Often, I bet you don’t pay any attention to them. Why? Because too many times you have taken out your...
View ArticleImportance of Diversifying Facebook Content
As we know, the Wall and the Newsfeed are both powerful tools for brands on Facebook. It is a place to communicate and interact with your fans. It is important that these features are taken advantage...
View ArticleSimple Ways to Reward your Twitter Followers
Facebook, Facebook, Facebook, but what about Twitter!? We haven’t forgotten about Twitter, and either has the rest of the marketing world. Twitter now has over 100 million users. It is important for...
View ArticleIt’s Happening, Small Businesses Focus is on Social Media
“Small businesses are spending three times more on social media and blogs than larger businesses.” according to author Phil Mershon from the Social Media Examiner blog. This is occurring for various...
View ArticleSocial SEO for Facebook Pages
Many marketers mistakenly assume that because Facebook is a walled garden, that search engine optimization (SEO) doesn’t apply to Facebook content. Unlike Facebook’s personal profiles, Facebook Pages...
View ArticleWho is Worthy of a Deal?
I got this question recently: Why would I give coupons to my Facebook fans? They will pay full price. This question can be framed in several ways. For example, you could argue that it’s akin to this...
View ArticleUsing Social Media to be Anti-Social
A Facebook wall is a very important part of a businesses ability to interact with their fan base, but it can also be seen as a threatening tool to the brand. I have read many articles and participated...
View ArticleMassages, Mexican, and Memberships: America’s Favorite Deals
LivingSocial, a daily deal site, released their Member Must-Have’s Study for Q2’11. The study was broken up into four categories: beauty, fitness, food, and entertainment, and each of those had...
View ArticleYou Know It’s Time to Move On to the Next Prospect When…
I received this email from a sales rep I know. The names have been redacted to protect the guilty. I need help with something…my boss is so anti- “this myface” (that’s what she calls it) that it’s hard...
View ArticleUse custom messages to maximize Facebook engagement
With the release of FanTools 2.0 we introduced the ability to customize the promotion notifications that are sent to Facebook, Twitter, E-mail and SMS. In particular, taking advantage of the Facebook...
View ArticleSocial Media Marketing, Getting Started on Facebook
Many people have been on Facebook for a long time, or have had a business page on Facebook. The difference of being on Facebook and utilizing Facebook is where people get caught up. Social Media...
View ArticleNew Year, New Social Promotions
We hope you had an enjoyable and profitable holiday season, both personally and professionally! As they say, there’s no rest for the wicked. Lots of offers expired as 2011 came to an end, so now it’s...
View ArticleSocial Media ROI for Small Businesses, Tie Content Marketing with Social...
Looking for a foolproof way to measure ROI of your social media efforts? Read on to find out how to get the biggest bang for your social media buck. At Four51, commerce is in our veins. Whether it’s...
View ArticleHow to decide whether “daily deal” sites are right for you via The Business...
Originally published in The Business Journals by Linda Bryant. Many industry experts say daily deal websites such as Groupon and Living Social will continue to grow as long as Americans are focused...
View ArticleAlternatives To Daily Deal Sites, Do It Yourself.
Daily Deal Sites have been making headlines for almost two years now. However, in 2012 it may not be the case. Is 2012 the year of decline for daily deal sites? Marcia Kaplan points the brutal...
View ArticleAll I Really Need To Know About Social Media Marketing I Learned In High...
Originally published as Four51 contributing content to Business2Community. Back in the 1980s, Roger Fulghum inked All I Really Need To Know I Learned in Kindergarten. Do you remember reading it? It was...
View ArticleSocial Media Marketing | Taking The Confusion Out Of A Social Media Calendar
A quick Google search on social media marketing will leave even the novice social marketer with a very prominent and common theme across all the social media success stories: you need to have a plan....
View ArticleFacebook Timeline Tips and Tricks
The Facebook Timeline isn’t necessarily “new” anymore, but there is still life in sharing some of the latest ideas that I’ve seen socially savvy companies incorporate into their strategy. But, before...
View ArticleSocial Media Olympics | The event? Going Local.
It was inevitable. A social media topical blog themed in honor of the Olympics. Cheesy yes? Informative? Always. It’s been over a year since Facebook’s VP of Global Marketing Solutions boldly announced...
View ArticleLocal Social Media Marketing Strategy | Tackling The Challenge For The...
Originally published on Social Media Explorer. Four51, makers of FanTools, has joined the roster of sponsors at Explore Minneapolis. FanTools is a managed services and technology solution for...
View ArticleIn Social Media Land, Content is King. You Must Establish Trust
There are mountains of blogs out there. But how can you make yours center stage while competing in the vast social media blog world? There are a lot of factors that contribute to how to create a...
View ArticleAmp up your social media marketing by empowering your local channel
Connect the dots between enterprise marketing, planning, strategy and content with your local business’ reach, relationships and trust. Is your social media strategy local? It should be, this ebook...
View ArticleAfter the Show: Social Media Explorer’s Explore Minneapolis
Explore Minneapolis was an absolute success!! FanTools was a proud sponsor, and we were lucky to have been part of such a groundbreaking group of professionals and businesses. This fast paced, two-day...
View ArticleResources And Time Still Big Hurdles In Localized Social Media Adoption For...
Only 24% of small businesses and 33% of medium-sized businesses use social media in a strategic way. That’s according to a new report from E-Marketer. The low number isn’t all that startling...
View Article10 Tips To Maximize Reach Of Your Facebook Contest
This is a Guest post to the Four51 blog. A simple Facebook contest can increase your fan base very rapidly and jump start your social media presence with minimal effort. This is a great way to get...
View Article5 Reasons Franchise Social Media Strategy Needs To Be Local
Distributed marketing in a franchise system can benefit from a localized social media strategy. Here are 4 reasons a franchise should leverage a local versus a corporate strategy when approaching...
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