Facebook Social Plug-ins & The Marketer’s Plight
Unless you think 400 million (and growing) deluded people are wrong to have joined an online community called Facebook, you should pay attention to what Facebook says the future will look like....
View ArticleMost Frequent Mistakes Businesses Make on Facebook
The folks at HubSpot recently hosted a Q&A webcast called Facebook Page Marketing 2011. (The distinguished panelists are noted below.) Right out of the gate the panel was asked What Are the Most...
View ArticleFacebook Questions
I have a question about Facebook Questions. Where is the data? Granted, it is soooooooooo typical of Facebook not to provide Marketers with depths of data. The closest we get is Facebook Insights. But...
View ArticleSocial Marketing Packs a Punch at Punch
This is a bona fide trend. More spending on social, less on traditional marketing tactics. Punch Pizza explains its thinking in the email below. [Boldface added] We are moving all marketing this yr...
View ArticleNon-Profits Can Profit from FanTools
The National MS Society, Minnesota Chapter has deployed Four51’s FanTools on several of its Facebook pages. The Minnesota Chapter’s first SmartDeal offers $10 off registration for the Bike MS Allianz...
View ArticleHow to Address The Top Social Media Concerns
Informative post from FanTools customer Wise, a leading trade manufacturer providing business forms, commercial printing, document services, and marketing services for resale only. Wise is preparing...
View ArticleSocial Media Turns Tie Games Into Brand Wins
For you sales pros out there, a question. Is it easier to sell to a successful company or a struggling one? Some would say that problem tends to focus the mind and spur people to action. That’s true....
View ArticleWhen To Talk To Your Facebook Fans
Facebook is used actively 24 hours a day, 7 days a week by your fans. As a brand on Facebook, it is your job to provide good content to the fans. But when you choose to provide content has a …...
View ArticleHolding Hands and Pointing Fingers
If I asked you to logon to your personal Facebook account right now, look up “Four51 FanTools” and “Like” the page, would you do it? Probably not because you don’t have any reason to. You have...
View ArticleTurn ‘Likes’ Into ‘Loyalty’
I’m sure you’ve heard the buzz, Fan Acquisition, in the race for those ‘Likes’ on a brand’s Facebook Page. Well, just getting ‘Likes’ doesn’t mean you’ve hit your target. As Debra Aho Williamson in...
View ArticlePut Those Precious Email Addresses to Work!
For years we’ve told clients to cultivate an opt-in email list. And so they did, and then along comes social media. Where does that leave email marketing? On the outside looking in, wearing a scarlet...
View ArticleThe Secret of QR Codes
We have all seen the little square pixeled codes on products, billboards, or in-store signage. Often, I bet you don’t pay any attention to them. Why? Because too many times you have taken out your...
View ArticleImportance of Diversifying Facebook Content
As we know, the Wall and the Newsfeed are both powerful tools for brands on Facebook. It is a place to communicate and interact with your fans. It is important that these features are taken advantage...
View ArticleSimple Ways to Reward your Twitter Followers
Facebook, Facebook, Facebook, but what about Twitter!? We haven’t forgotten about Twitter, and either has the rest of the marketing world. Twitter now has over 100 million users. It is important for...
View ArticleIt’s Happening, Small Businesses Focus is on Social Media
“Small businesses are spending three times more on social media and blogs than larger businesses.” according to author Phil Mershon from the Social Media Examiner blog. This is occurring for various...
View ArticleSocial SEO for Facebook Pages
Many marketers mistakenly assume that because Facebook is a walled garden, that search engine optimization (SEO) doesn’t apply to Facebook content. Unlike Facebook’s personal profiles, Facebook Pages...
View ArticleWho is Worthy of a Deal?
I got this question recently: Why would I give coupons to my Facebook fans? They will pay full price. This question can be framed in several ways. For example, you could argue that it’s akin to this...
View ArticleUsing Social Media to be Anti-Social
A Facebook wall is a very important part of a businesses ability to interact with their fan base, but it can also be seen as a threatening tool to the brand. I have read many articles and participated...
View ArticleMassages, Mexican, and Memberships: America’s Favorite Deals
LivingSocial, a daily deal site, released their Member Must-Have’s Study for Q2’11. The study was broken up into four categories: beauty, fitness, food, and entertainment, and each of those had...
View ArticleYou Know It’s Time to Move On to the Next Prospect When…
I received this email from a sales rep I know. The names have been redacted to protect the guilty. I need help with something…my boss is so anti- “this myface” (that’s what she calls it) that it’s hard...
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